Skip to main content

What is your Value Proposition?

Whether an individual or an organization, having a clear
Value Proposition is increasingly important.

In the past month I have had the opportunity to attend a couple of our nonprofit partner events that have stressed the importance of having a clearly communicated "value proposition" (what I consider a unique and valuable position that provides an advantage sustained over time).

Career Coach Judit Price spoke at October's Granite State ASQ meeting. She discussed how there may not be job security, however if individuals manage their career like a business, there is career security. If, like a business, individuals focus on their passion and strengths, differentiate and communicate their value, and set and self-assess goals, they create an advantage for desirable employment (getting it, keeping it, and progressing in it). We each need to think of ourselves as a corporation of one.

At the Governor's Advanced Manufacturing and High Technology Summit (hosted by NHMEP) at least two of the presentations highlighted the increasing importance for organizations to define, enhance, and promote their unique or overt benefit for the customer. As one presenter put it "If you are not meaningfully unique, you had better be cheap." As the economy (hopefully) continues towards recovery, this will be the foundation for growth and organizational sustainability.

The Baldrige Criteria focuses organizations on their value proposition by asking initial questions like what are your key products/services, customers & requirements, factors of success, advantages and challenges. Clearly defining what is most critical to achieving organizational goals creates a basis for strategy and customer decisions that are naturally aligned with those goals.

Whether you are responsible for a corporation of one or a larger organization, have you clearly defined a value proposition that will provide an advantage for success?